Performance Marketing in New York
Matt Wood of Existem announced the first Performance Marketing Insights event
In reponse, Shawn Collins announced a spookily similar sounding event - it could be seen as a 'spoiler' intended specifically to confuse attendees. Adopting an almost identical title could have been seen as a brand infringement, and in another industry with a more litigious victim could have led to a dispute. As is, the obvious spoiling technique will be viewed in a number of lights depending on viewpoint, but does not reflect well on the Affiliate Summit organisers at all.
Obviously the USA is a great deal larger and arguably there is plenty of space for two events in a similar sector to get along fine. So what do the two promise to offer:
This is a simple format one day event for a maximum of 200 people, going back to their roots in the Baruch College in New York. The format will be a series of 20 minute slots including:
- Emancipate Yourself from Mental Slavery
- Build a Better Program: Segmentation, Attribution and Motivation
- Mobile Affiliate Marketing Insights
- Social Media Buying Campaign Tricks
- Do Not Track vs. Affiliate Marketing
- The Mobile and Social Engagement Story
- Should Last Clicks Still Rule?
- Behavior Driven Gamification in Performance Marketing
- Rapid Media Buying at Massive Scale
- How Affiliate Marketing Helps Brand Exposure
Tickets are priced at $199
This is a two day event and in a more grown up venue of the Crowne Plaza in Times Square.
the event promises:
· Exceptional Content & World-Class Speakers
· Case Studies, Debates & Actionable Insights
· Structured & Inclusive Networking Opportunities
· Smarter Performance Marketing Strategies
· Multi-Channel Publishers
· Forward-Thinking Advertisers· High level Conversations
The full agenda can be found on the Performance Marketing Insights website
Hear the recent Webmaster Radio Interview as well
Given the disparity and the relative agendas, it is easy to see that the Affiliate Summit event has been put together quickly as a response rather than as the claims set out in the ASW handbook.
Interestingly with just over a week to go, its the Existem event winning out in Google from both .co. and .co.uk, so its not just a location anomaly:
PMI is also showing in a G+ entry and Performance Horizon link on page one.
It will be very interesting to see how this all pans out - especially as Missy Ward announced she was planning a trip to London via social networks - and though I'm not the most prolific writer (note the infrequency of posts!) I'll come back and share my thoughts on them both.
See you in New York!