Tradge: March 2013

Performance Marketing in New York

This month +Linkdex will be taking in another digital conference (or two) in New York City for the Performance Marketing industry. The timing of them both suggests more than a little tension in the air as Europe's leading affiliate conference organisers take their new offering across the pond. It seems that Affiliate Summit must have felt a bit threatened with another organiser running an event in their space and on 'their turf'!

Matt Wood of Existem announced the first Performance Marketing Insights event

In reponse, Shawn Collins announced a spookily similar sounding event - it could be seen as a 'spoiler' intended specifically to confuse attendees. Adopting an almost identical title could have been seen as a brand infringement, and in another industry with a more litigious victim could have led to a dispute. As is, the obvious spoiling technique will be viewed in a number of lights depending on viewpoint, but does not reflect well on the Affiliate Summit organisers at all.

Obviously the USA is a great deal larger and arguably there is plenty of space for two events in a similar sector to get along fine. So what do the two promise to offer:

Performance Marketing Summit

This is a simple format one day event for a maximum of 200 people, going back to their roots in the Baruch College in New York. The format will be a series of 20 minute slots including:

Emancipate Yourself from Mental Slavery
Build a Better Program: Segmentation, Attribution and Motivation
Mobile Affiliate Marketing Insights
Social Media Buying Campaign Tricks
Do Not Track vs. Affiliate Marketing
The Mobile and Social Engagement Story
Should Last Clicks Still Rule?
Behavior Driven Gamification in Performance Marketing
Rapid Media Buying at Massive Scale
How Affiliate Marketing Helps Brand Exposure

The full agenda is on the PMS page of the Affiliate Summit site

Tickets are priced at $199
____________________________

Performance Marketing Insights

This is a two day event and in a more grown up venue of the Crowne Plaza in Times Square.

the event promises:

Exceptional Content & World-Class Speakers

Case Studies, Debates & Actionable Insights

Structured & Inclusive Networking Opportunities

Smarter Performance Marketing Strategies

Multi-Channel Publishers

Forward-Thinking Advertisers

High level Conversations

- See more at: http://www.performancemarketinginsights.com/#sthash.10KHHLGe.dpuf

· Exceptional Content & World-Class Speakers

· Case Studies, Debates & Actionable Insights

· Structured & Inclusive Networking Opportunities

· Smarter Performance Marketing Strategies

· Multi-Channel Publishers

· Forward-Thinking Advertisers

· High level Conversations

The full agenda can be found on the Performance Marketing Insights website

Hear the recent Webmaster Radio Interview as well

Exceptional Content & World-Class Speakers

Case Studies, Debates & Actionable Insights

Structured & Inclusive Networking Opportunities

Smarter Performance Marketing Strategies

Multi-Channel Publishers

Forward-Thinking Advertisers

High level Conversations

- See more at: http://www.performancemarketinginsights.com/#sthash.10KHHLGe.dpuf

Exceptional Content & World-Class Speakers

Case Studies, Debates & Actionable Insights

Structured & Inclusive Networking Opportunities

Smarter Performance Marketing Strategies

Multi-Channel Publishers

Forward-Thinking Advertisers

High level Conversations

- See more at: http://www.performancemarketinginsights.com/#sthash.10KHHLGe.dpuf

Exceptional Content & World-Class Speakers

Case Studies, Debates & Actionable Insights

Structured & Inclusive Networking Opportunities

Smarter Performance Marketing Strategies

Multi-Channel Publishers

Forward-Thinking Advertisers

High level Conversations

- See more at: http://www.performancemarketinginsights.com/#sthash.10KHHLGe.dpuf

Tickets are priced at $895 for two days with a day two only pass for just $495
_______________________________

Given the disparity and the relative agendas, it is easy to see that the Affiliate Summit event has been put together quickly as a response rather than as the claims set out in the ASW handbook.

Interestingly with just over a week to go, its the Existem event winning out in Google from both .co. and .co.uk, so its not just a location anomaly:

PMI is also showing in a G+ entry and Performance Horizon link on page one.

It will be very interesting to see how this all pans out - especially as Missy Ward announced she was planning a trip to London via social networks - and though I'm not the most prolific writer (note the infrequency of posts!) I'll come back and share my thoughts on them both.

See you in New York!

Chris Tradgett

Friday, 1 March 2013

Performance Marketing in New York

Performance Marketing Summit

Performance Marketing Insights

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